Everyone Is Building Their Own Chips Now
Custom inference silicon has crossed from exception to default strategy in a single week. Anthropic announced a co-designed ASIC programme with Samsung; AMD acquired Taalas to embed inference logic natively into its chiplet architecture; and Cambricon posted 108% revenue growth as Chinese operators substitute domestic chips under US export control pressure. The convergence is not coincidental — inference is where AI operating costs concentrate, and whoever controls the inference layer controls the economics of every AI product built on top of it.
The geopolitical and commercial dimensions of this race are now inseparable. US export controls intended to suppress Chinese AI hardware capability are instead functioning as the most effective industrial policy China could have received, producing a Cambricon with the revenue base to fund next-generation R&D and a domestic procurement mandate that protects its market. Simultaneously, the proliferation of custom silicon programmes at Anthropic, Google, Amazon, Microsoft, and Meta progressively narrows NVIDIA's addressable inference market to workloads where software ecosystem maturity and deployment speed outweigh unit economics — a shrinking category.