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The AI Business Model Is Shifting From APIs to Vertical Integration — With Incumbents as Collateral Damage

The dominant AI commercialisation question concerns whether value accrues to model providers selling API access, to platform intermediaries, or to vertically integrated products that bundle proprietary data with frontier capability — with profound consequences for incumbent SaaS vendors and data platform providers.

2 signals tracked

  1. GPT-6 attacks finance and biotech data providers; Adobe's guidance miss confirms the pattern

  2. GPT-5.6-Cyber on AWS Bedrock and Anthropic's C2PA watermarking set the template